In 2024, Melbourne’s property market was at its lowest ebb in a decade – only the 2018 Banking Royal Commission dip came close.
Yet even in that challenging environment last year, we saw some remarkable outcomes.
A competitor sold a double fronted home in Stonnington in mid 2024 for over $5 million – well above the odds at the time in a highly competitive auction.
The market bottomed out a few months later, and we’ve seen consistent, albeit modest, price growth ever since then.
On every metric – prices, days on market, open inspection attendance, clearance rates, bidders per auction – the market has improved in 2025 and is in a much stronger place than 18 months ago.
Yet that very same house resold recently for over $700,000 less (15 percent less).
It’s a perfect illustration that a standout result in a tough market can sometimes outshine an average one in a strong market.
So, what can you control in your own sale, regardless of market waves?
1. Presentation is Everything
Simple updates like new carpets, a fresh coat of paint, garden tidying and professional styling can transform a home’s appeal. Good lighting and thoughtful light fittings make a big difference.
2. Choose the Right Team
The right agent doesn’t just open doors and hand out brochures. They actively find and motivate buyers who might otherwise miss your property.
3. Comprehensive Advertising
From online portals to social media and video, the goal is to reach the right audience in the right way – not just rely on the usual suspects.
4. Tailored Sales Strategy
Not every home suits an auction. Private sales, EOIs or even off-market campaigns can sometimes deliver stronger outcomes, depending on the property and buyer pool.
Ultimately, focus on what you can control – presentation, strategy, and execution – and don’t worry too much about the broader noise.
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David Sciola 